Fashion Branding - Spring/Summer 17 - Brutal Still Life
Fashion Branding - Spring/Summer 17 - Brutal Still Life - by Happy Lucky Fun Studio - Amsterdam Keywords for this mens wear trend are - nostalgic, crafted, dreamland, texture, brutal beauty, the new cool, reset I’ve used a bunch of different materials & finishes depending on the mood, first sketching the design in Illustrator and then rendering all the details in a realistic way with Photoshop. Finally I prepared development packs in Illustrator with details and measurement specifications for the manufacture to follow.

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