Summer Nautical - Active Sport Mood - Trims & Branding
Summer Nautical - Active Sport Mood - Trims & Branding - by Happy Lucky Fun Studio - Amsterdam I’ve long been a fan of the South Atlantic trophy, one of the largest continent to continent Ocean races in the southern hemisphere. the iconic yacht race from cape town to Rio de janeiro serves as inspiration for this capsule collection of fashion trims and apparel graphics, with an active sport mood. I’ve used a bunch of different materials & finishes depending on the mood, first sketching the design in Illustrator and then rendering all the details in a realistic way with Photoshop. Finally I prepared development packs in Illustrator with details and measurement specifications for the manufacture to follow.

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